By FAN FEIFEI in Beijing and YANG JUN in Guiyang | China Daily | Updated: 2022-02-22 10:06

A worker prepares packages for cross-border e-commerce orders at a warehouse in Lianyungang, Jiangsu province in October. [Photo by GENG YUHE/FOR CHINA DAILY]

Charter flights, overseas warehouses, super logistics… cross-border e-commerce is growing by leaps and bounds

The rise of cross-border e-commerce in China is well known. But what’s not so well known is that this relatively new format in international shopping is growing against the odds like the COVID-19 pandemic. Moreover, it plays an instrumental role in stabilizing and accelerating the development of foreign trade in an innovative way, said industry experts.

As a new form of foreign trade, cross-border e-commerce is expected to play a bigger role in accelerating the digitalization push of traditional small and medium enterprises, they said.

Guizhou Province in southwest China recently established its first cross-border e-commerce college. The college was launched by Bijie Industry Polytechnic College and Guizhou Umfree Technology Co Ltd, a local cross-border e-commerce company, with the aim of cultivating cross-border e-commerce talents in the province.

Li Yong, Party secretary of Bijie Industry Polytechnic College, said the college will not only boost the development of cross-border e-commerce in Bijie, but also help build agricultural product brands and promote rural revitalization.

The move is also of great significance for exploring a new mode of cooperation between the education industry and enterprises, transforming the technical talent training system and enriching vocational education, Li said. Currently, the cross-border e-commerce curriculum covers big data, e-commerce, digital media, and information security.

Xiao Longfei, president of Guizhou Umfree Technology, said the college’s main goal is to train professionals in cross-border e-commerce. The company, he said, hopes to make Bijie Industry Polytechnic College a training base for cross-border e-commerce talents.

Founded in 2016, Guizhou Umfree Technology is mainly engaged in the import of skin care products, mother and baby products, wine, other foods, household and personal care products. It has 15 physical stores and has established overseas warehouses in Amsterdam in the Netherlands.

Xiao said the company will make full use of its own resources by hiring industry experts and teachers to deliver a series of core learning modules, including cross-border e-commerce marketing planning, customer service, supply management, warehousing, logistics, procurement, customs. liquidation, operation of the online store and online promotions.

It will also invite relevant experts and teachers to conduct training and exchanges, and organize visits of teachers and students to the company, he said.

In January, China issued a guideline to help Guizhou innovate in pursuing the rapid development of its western regions in the new era. The directive, issued by the State Council, China’s Cabinet, stressed the importance of promoting the construction of a domestic open economy pilot zone and developing the digital economy.

Guizhou is not the first province to establish a cross-border e-commerce college. China (Hangzhou) cross-border e-commerce college was established by Zhejiang Gongshang University and China (Hangzhou) cross-border e-commerce comprehensive pilot zone in Hangzhou, capital of Zhejiang province, in 2017.