by Xinhua Writers Ye Ting, Zhang Dan, Zhang Yujie

CHANGSHA, Sept. 28 (Xinhua) – After working in the coffee industry for over 22 years, Jing Jianhua opened his own African-themed cafe on the Cafe Street of Gaoqiao Big Market in Changsha. , in the Chinese province of Hunan (center).

In the workshop of Shenghe Coffee, the roasting hums, giving off the unique aroma of personalized coffee beans transported from Ethiopia.

“Natural conditions such as altitude, sunshine and temperature created an unusual flavor of African coffee,” said Jing, founder of Shenghe Coffee, presenting the coffee as a work of art.

In 2017, Shenghe Cafe entered Gaoqiao African Coffee Mall (Coffee Street). The center is listed in the first batch of China-Africa economic and trade cooperation promotion and innovation park projects in the market.

At present, the center has attracted more than 20 traders, producers and brands of coffee, with an annual turnover of 800 million yuan (about 123.9 million US dollars). About 800 tonnes of African coffee beans are sold there each year.

Café Street is home to coffee beans from Ethiopia, Kenya, Rwanda, Tanzania and other African countries. It also serves as an exhibition and distribution center, as well as an incubation base for the coffee and tea industry.

This center brings together all the links in the chain of the China-Africa coffee industry and also makes the Gaoqiao Great Market more export-oriented, said Xiao Xiangdong, an official of the pilot Free Trade Zone. from China (Hunan). “Coffee trade is expected to account for 5-10 percent of all foreign trade transactions in the market this year.”

“In the past, we could only buy African coffee beans from traders in coastal cities like Shanghai. The supply cycle was long, which affected the quality of the coffee, increased the cost and also made the supply unstable, ”Jing said.

Gaoqiao Grand Market will organize an online trading platform for communication, evaluation and selection of coffee after the purchase of coffee beans by local agricultural cooperatives. They can place orders and sign contracts directly once the grain meets requirements. The cost can thus be reduced by about 30 percent, Jing estimated.

In 2018, Jing traveled to coffee plantations in Africa, where he visited local roasters, processing factories and cooperatives. He was also able to communicate with practitioners to fully understand the local coffee industry.

As a staunch coffee enthusiast, he hopes to promote African coffee in China so that the coffee trade between China and Africa benefits more African producers.

On September 26, the Second China-Africa Economic and Trade Expo opened in Changsha. On the same day, Jing’s new cafe opened.

Wen Qian, who enjoyed a cup of coffee in Jing’s cafe, said that the cafe street offers Chinese consumers a window to immerse themselves in the preparation and tasting of coffee, and improves people’s understanding of the African coffee culture.

“I have confidence in this industry and plan to open more chain stores to bring exotic African coffee closer to Chinese consumers,” Jing said.

Leave a Reply

Your email address will not be published.